Position Title: Marketing & Communications Coordinator

Reports to: Marketing & Communications Manager

Location: Fort Myer, VA

Status: Full-time Non-exempt (paid by the hour)

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Thank you for your interest in working with USO-Metro! To apply, please visit https://uso.bamboohr.com/jobs. Local applicants preferred; this position is not eligible for relocation assistance.

The Organization

Dedicated to “serving those who serve, and their families” in Washington D.C., Maryland and Northern Virginia, USO of Metropolitan Washington-Baltimore (USO-Metro) is a nonprofit 501(c)(3) organization chartered by Congress and trusted by the community since 1941. USO-Metro consistently earns the highest rating on Charity Navigator for outperforming most charities in its cause and exceeding industry standards. As a non-government-funded organization, it is only through the generous financial, in-kind and volunteer support of individuals and corporate partners that USO-Metro is able to succeed in its mission: to strengthen America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. USO-Metro constantly adapts its programs and services at area military hospitals, through its Mobile USO, five USO Centers and four USO airport lounges to meet the needs of our military. Signature programs and services include holiday programs, career transition programs, and caring for our wounded, ill and injured troops and their caregivers. For more information, please visit usometro.org or connect online @USOMetroDC.

Position Overview:

The Marketing & Communications Coordinator supports the digital and print marketing needs of the organization. He or she is responsible for digital marketing efforts and administration including USO-Metro’s website and social media platforms. The Coordinator creates, writes and edits content daily with an emphasis on brand advancement and customer service.

Provides subject matter expertise and communications counsel around specific events and programs and actively supports tactical execution of collaborative projects. Serves as the MarCom liaison with other USO-Metro staff, specifically as it relates to design work, copy editing, logo usage and social media. Designs collateral material, conducts research, writes, corresponds, prepares reports, and plans projects with guidance from the MarCom Manager. This position also provides general administrative support to the rest of the MarCom team.

The MarCom Coordinator is based on Fort Myer, but attends events and programs throughout USO-Metro territory. The incumbent must be able to travel locally and maintain a safe driving record.

Essential Duties

Digital Marketing

• Create, schedule or post event information and promotional messages on USO-Metro social media platforms.

• Develop strategies and execute social media plans for events and campaigns.

• Maintain social editorial calendar with all necessary content and information.

• Record, track, interpret and report social analytics to inform leadership and future strategies.

• Add to and draw on social influencer database with the goal of amplifying organizational reach.

Online Administration

• Provide daily front-line social monitoring and response with support of MarCom Manager.

• Keep website up-to-date by coordinating with all staff and making web CMS updates.

• Update website analytics database from monthly reports, and identify and report trends or outliers.

• Maintain Google Photo files and ensure proper uploading and labeling of albums.

• Ensure digital account security by regularly updating passwords and communicating changes.

Internal Communications Consulting

• Work cross-functionally with field (Operations) staff to foster excellent customer support and online engagement.

• Provide editorial, branding and technical copywriting and editing assistance to all staff as requested.

• Assist Operations staff with graphic and design projects with the approval of MarCom Manager.

• Provide social strategizing, guidance, copyediting and scheduling assistance to all staff as requested.

• Actively support fundraising and operations events which may require evening and weekend work.

• Recommend communications plans and activities to most effectively reach target audiences and provide effective consumer-facing solutions.

Creative Content Production

• With the assistance of MarCom manager, craft on-brand print and digital communications products that strengthen USO-Metro’s brand presence and engage target audiences.

• Generate marketing content for pages on USO-Metro’s website.

• Partner with MarCom Manager to create collateral items for main events to include, but not limited to, event programs, auction fliers, promotional materials, and PowerPoint.

• On occasion, design print advertisements, banners and thematic event imagery.

• On occasion, work with print vendors to produce materials.

Brand Advancement

• Following brand guidelines, create templates and layouts for online and print materials.

• Become knowledgeable on USO brand guidelines and assist MarCom Manager with approval requests and enforcement of mandatory brand guidelines.

• Take an active role in understanding, developing and executing brand voice, especially for digital marketing.

Administrative and Logistical Support

• Provide administrative support to Events & MarCom Manager as needed.

• Maintain Marketing & Communications records, SOPs, files, and statistics.

• Maintain branded item inventory and ensure check-out and –in procedures are followed.

• Prepare meeting and event materials, such as agendas, slideshows, minutes and after-action reports for various meetings/events and coordinate attendance of staff or volunteers at meetings.

• Regularly report on progress of assignments.

• Serve as a media escort on local military installations during USO-Metro hosted events and activities.

• Maintain positive relationships with board members, donors, vendors, and other stakeholders.

• Other duties as assigned.

Qualifications and Requirements

• Bachelor’s degree with a background in English, public relations, marketing or communications strongly preferred

• Proven written communications skills: able to compose polished business emails, web content, and marketing collateral

• Polished verbal communication skills with ability to interact well with the public, supporters, staff and volunteers

• Excellent computer skills: Proficient with Microsoft Office applications including Word, Excel, PowerPoint, and Publisher (required)

• Preferred proficiency with Adobe design applications including InDesign, Photoshop and Illustrator

• Creative problem-solving skills

• Ability to successfully manage an ongoing list of multiple tasks and priorities

• Solid team player with optimistic attitude and positive influence on organizational culture

• Detail-oriented and organized

• Flexible and self-motivated

• 1-2 years’ experience copywriting and editing for digital and print; Internship and school experience is acceptable

• Requires some work on evenings and weekends

This is a high-visibility, critical position for USO-Metro and an exceptional opportunity to make a positive, direct, and meaningful impact on local troops and families.

USO-Metro offers a generous benefits package to full-time employees that includes medical, dental and vision coverage, as well as life insurance, paid time off, and upon completion of eligibility dates, a company 401(k) and tuition assistance.